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Comercialización : by McCarthy, E. Jerome Publication: Buenos Aires : Ateneo, 1972 . xxii, 942 p. : , La presente es la traducción castellana de "Basic Marketing: a Managerial Approach". 23 cm Date: 1972 Availability: Items available: Biblioteca Central [658.8, M1232] (1),

Comercialización : by McCarthy, E. Jerome Publication: Buenos Aires : Ateneo, 1974 . xii, 704 p. : , Título original: "Basic Marketing, a Managerial Approach" 23 cm. Date: 1974 Availability: No items available: Damaged (1),

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