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Marketing de relaciones : by McKenna, Regis Publication: Barcelona : Paidós, 1994 . 366 p. : , Título original Relationship marketing. Successful strategies for the age of customer | Indice de capítulos | Indice analítico 22 cm. Date: 1994 Availability: Items available: Biblioteca Sede Las Heras [658.5, M155] (1),

Tiempo real : by McKenna, Regis Publication: Buenos Aires : Temas, 1998 . 262 p. ; , Contiene índice temático 23 cm. Date: 1998 Availability: Items available: Biblioteca Central [005.346, M1552] (1),

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Gestión y mantenimiento Lic. Marcos Benincasa