Mercadotecnia : análisis, planeación y control
By: Kotler, Philip Dr
.
Contributor(s): Mateo, José María [tr.].
Material type: 
BookPublisher: México : Diana, 1969Edition: 1a ed.Description: 715 p. : gráfs., tablas ; 24 cm.Subject(s): PUBLICIDAD | DETERMINACION DE PRECIOS | CONSUMO | INVESTIGACION DE MERCADOS | MARKETING | COMERCIOOther classification: K87
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Biblioteca Central | Biblioteca Central | 658.8, K87 (Browse shelf) | Available | 45631 |
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| 658.8, K87 Mercadotecnia : | 658.8, K87 Mercadotecnia / | 658.8, K87 Fundamentos de mercadotecnia / | 658.8, K87 Mercadotecnia : | 658.8, K874 Dirección de marketing / | 658.8, K874 Dirección de marketing / | 658.8, L431 Management in marketing : |
Resumen, preguntas y problemas al final de cada capítulo
Título original Marketing management. Analysis, planning, and control
Indice de materias
Indice de nombres
