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Mercadotecnia : by Kotler, Philip Publication: México : Diana, 1981 . 622 p. : , Resumen, preguntas y problemas al final de cada capítulo | Título original Marketing management. Analysis, planning, and control 24 cm Date: 1981 Availability: Items available: Biblioteca Central [658.8, K87] (1),

Mercadotecnia : by Kotler, Philip Publication: México : Diana, 1969 . 715 p. : , Resumen, preguntas y problemas al final de cada capítulo | Título original Marketing management. Analysis, planning, and control 24 cm Date: 1969 Availability: Items available: Biblioteca Central [658.8, K87] (1),

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