Marketing management and strategy : a reader / edited by Philip Kotler, Keith Cox
Contributor(s): Cox, Keith K. (Keith Kohn) [ed.]
| Kotler, Philip Dr [ed.].
Material type: 
BookPublisher: Englewood Cliffs : Prentice-Hall, 1980Edition: revised edition.Description: xiv, 432 p. : gráfs. ; 23 cm.ISBN: 0135581222.Subject(s): GESTION | MARKETING | PLANIFICACION ESTRATEGICA | ESTUDIOS DE CASOSOther classification: M3455
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Libros de Sala
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Biblioteca Central | Biblioteca Central | Colección Gestión y Negocios | 005:658.8, M3455 (Browse shelf) | Available | 47809 |
Browsing Biblioteca Central Shelves , Collection code: Colección Gestión y Negocios Close shelf browser
| 005:658.8, C8891 El poder del marketing relacional : | 005:658.8, D2611 Marketing management / | 005.658.8, L761 El principio de la telaraña en el nuevo marketing : | 005:658.8, M3455 Marketing management and strategy : | 005:658.8, N6324 Marketing principles / | 005:658.8, N712 Value-added marketing : | 005:658.8, T918 Marketing research : |
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