000 | 02383cam a2200397 a 4500 | ||
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001 | 00011898 | ||
003 | AR-BaUFI | ||
005 | 20240214225530.0 | ||
008 | 111213s1981 mx ||||| |||||||||||spa|c | ||
020 | _a9681306155 | ||
040 |
_aAR-BaUFI _bspa |
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041 | 1 | _aspa | |
080 | 0 | _a658.8 | |
084 | _aK87 | ||
100 | 1 |
_97984 _aKotler, Philip _cDr. |
|
245 | 0 | 0 |
_aMercadotecnia : _banálisis, planeación y control |
260 |
_aMéxico : _bDiana, _c1981 |
||
300 |
_a622 p. : _bgráfs., tablas ; _c24 cm |
||
500 | _aResumen, preguntas y problemas al final de cada capítulo | ||
500 | _aTítulo original Marketing management. Analysis, planning, and control | ||
504 | _aIndice de materias | ||
504 | _aIndice de nombres | ||
650 | 7 |
_aPUBLICIDAD _2SP _921017 |
|
650 | 7 |
_aDETERMINACION DE PRECIOS _2SP _917225 |
|
650 | 7 |
_aCONSUMO _2SP _916765 |
|
650 | 7 |
_aINVESTIGACION DE MERCADOS _2SP _919242 |
|
650 | 7 |
_aMARKETING _2ECO _919609 |
|
650 | 7 |
_aCOMERCIO _2SP _916546 |
|
700 | 1 |
_aMateo, José María _etr. _99352 |
|
786 | 1 | _oAIG | |
942 |
_n0 _2udc |
||
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985 |
_aEE _c1 |
||
997 | _aMONOGRAFIA |