000 02383cam a2200397 a 4500
001 00011898
003 AR-BaUFI
005 20240214225530.0
008 111213s1981 mx ||||| |||||||||||spa|c
020 _a9681306155
040 _aAR-BaUFI
_bspa
041 1 _aspa
080 0 _a658.8
084 _aK87
100 1 _97984
_aKotler, Philip
_cDr.
245 0 0 _aMercadotecnia :
_banálisis, planeación y control
260 _aMéxico :
_bDiana,
_c1981
300 _a622 p. :
_bgráfs., tablas ;
_c24 cm
500 _aResumen, preguntas y problemas al final de cada capítulo
500 _aTítulo original Marketing management. Analysis, planning, and control
504 _aIndice de materias
504 _aIndice de nombres
650 7 _aPUBLICIDAD
_2SP
_921017
650 7 _aDETERMINACION DE PRECIOS
_2SP
_917225
650 7 _aCONSUMO
_2SP
_916765
650 7 _aINVESTIGACION DE MERCADOS
_2SP
_919242
650 7 _aMARKETING
_2ECO
_919609
650 7 _aCOMERCIO
_2SP
_916546
700 1 _aMateo, José María
_etr.
_99352
786 1 _oAIG
942 _n0
_2udc
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985 _aEE
_c1
997 _aMONOGRAFIA