| 000 | 02236cam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 00011383 | ||
| 003 | AR-BaUFI | ||
| 005 | 20141030152406.0 | ||
| 008 | 100811t1980 xxu||||| |||||||||||eng|c | ||
| 020 | _a0132012693 | ||
| 040 | _aAR-BaUFI | ||
| 044 |
_axxu _cus |
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| 080 | 0 | _a658.512.2 | |
| 084 | _aU722 | ||
| 100 | 1 |
_aUrban, Glen L. _914173 |
|
| 245 | 0 | 0 | _aDesign and marketing of new products |
| 260 |
_aEnglewood Cliffs, NJ. : _bPrentice-Hall, _cc1980 |
||
| 300 |
_axx, 618 p. : _bgráfs., tablas ; _c24 cm |
||
| 490 | 0 | _aThe Prentice-Hall series in marketing | |
| 504 | _aIndice de autores | ||
| 504 | _aBibliografía p.583-608 | ||
| 650 | 7 |
_aDESARROLLO DE NUEVOS PRODUCTOS _2SP _917141 |
|
| 650 | 7 |
_aNUEVOS PRODUCTOS _2SP _920194 |
|
| 650 | 7 |
_aESTRATEGIAS DE PRODUCTO _2SP _918057 |
|
| 650 | 7 |
_aDEMANDA POTENCIAL _2SP _917086 |
|
| 650 | 7 |
_aESTUDIO DE MERCADO _2SP _918119 |
|
| 650 | 7 |
_aMARKETING _2ECO _919609 |
|
| 650 | 7 |
_aDISEÑO DE PRODUCTOS _2EIT _917341 |
|
| 700 | 1 |
_aHauser, John R. _96768 |
|
| 786 | 1 | _oAIG | |
| 942 |
_fBKS _n0 |
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| 985 |
_aEE _c1 |
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| 986 | _as | ||
| 997 | _aMONOGRAFIA | ||
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