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| 001 | 00000094 | ||
| 003 | AR-BaUFI | ||
| 005 | 20240214223923.0 | ||
| 008 | 930331t1993 mx a|||| |||||||||||spa|c | ||
| 020 | _a9688802859 | ||
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_aAR-BaUFI _bspa |
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| 044 |
_amx _cmx |
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| 080 | 0 | _a658.8 | |
| 084 | _aK87 | ||
| 100 | 1 |
_97984 _aKotler, Philip _cDr. |
|
| 245 | 0 | 0 |
_aDirección de la mercadotecnia : _banálisis, planeación, implementación y control |
| 260 |
_aMéxico : _bPrentice-Hall Hispanoamericana, _cc1993 |
||
| 300 |
_axxvi, 843 p. : _bil., gráfs., tablas ; _c27 cm |
||
| 500 | _aTraducido de la séptima edición en inglés de Marketing management, analysis, planning, implementation, and control | ||
| 504 | _aIndice de contenido temático | ||
| 504 | _aIndice de empresas y marcas | ||
| 504 | _aIndice de autores | ||
| 650 | 7 |
_aCOMERCIO _2SP _916546 |
|
| 650 | 7 |
_aEVALUACION DEL MERCADO _2SP _918145 |
|
| 650 | 7 |
_aESTUDIO DE MERCADO _2SP _918119 |
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| 650 | 7 |
_aMARKETING _2ECO _919609 |
|
| 650 | 7 |
_aMERCADO _2SP _919785 |
|
| 650 | 7 |
_aANALISIS ECONOMICO _2SP _915637 |
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| 650 | 7 |
_aECONOMIA EMPRESARIAL _2SP _917488 |
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| 650 | 7 |
_aECONOMIA _2EIT _917477 |
|
| 700 | 1 |
_aCórdoba y Magro, Mercedes _etr. _93650 |
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| 700 | 1 |
_aRosete Solís, Eugenia _etr. _912183 |
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