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020 _a9871147082
040 _aAR-BaUFI
_bspa
044 _car
080 _a339.37
084 _aR541
100 1 _911857
_aRico, Rubén Roberto
_cDr.
245 0 0 _aRetail marketing :
_bel nuevo marketing para el negocio minorista /
_cRuben Roberto Rico, Evaristo Doria
250 _bact.
260 _aBuenos Aires :
_bPearson Education,
_cc2003
300 _axxi, 236 p. :
_bgráfs., tablas ;
_c23 cm.
500 _aIndice de capítulos
504 _aReferencias bibliográficas al final del texto
650 7 _aPLANIFICACION ESTRATEGICA
_2EIT
_920529
650 7 _aMARKETING
_2ECO
_919609
650 7 _aMARKETING
_2ECO
_919609
650 7 _aCOMERCIO MINORISTA
_2EIT
_916551
700 1 _aFresco, Juan Carlos
_erev. téc.
700 1 _aDoria, Evaristo
_94431
_cLic.
786 1 _oAIG
942 _n0
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997 _aMONOGRAFIA