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|---|---|---|---|
| 001 | 00001148 | ||
| 003 | AR-BaUFI | ||
| 005 | 20230330103015.0 | ||
| 008 | 941214s1989 mx ado||r|||| 001|0 spa|c | ||
| 020 | _a9688801569 | ||
| 040 |
_aAR-BaUFI _bspa |
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| 041 | 1 | _heng | |
| 044 |
_amx _cmx |
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| 080 | 0 | _a658.8 | |
| 084 | _aK87 | ||
| 100 | 1 |
_97984 _aKotler, Philip _cDr. |
|
| 245 | 0 | 0 |
_aMercadotecnia / _cPhilip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica |
| 250 | _a2a. ed. | ||
| 260 |
_aMéxico : _bPrentice-Hall Hispanoamericana, _cc1989 |
||
| 300 |
_axxii, 745 p. : _bil., fotos, gráfs., tablas ; _c26 cm. |
||
| 500 | _aTraducido de la tercera edición en inglés de la obra Principles of marketing | ||
| 500 | _aIndice de contenido de capítulos | ||
| 500 | _aResumen y preguntas de repaso al final de cada capítulo | ||
| 500 | _aGlosario p.725 | ||
| 500 | _aIndice de autores e índice analítico | ||
| 504 | _aBibliografía al final de cada capítulo | ||
| 650 | 7 |
_aPUBLICIDAD _2SP _921017 |
|
| 650 | 7 |
_aDETERMINACION DE PRECIOS _2SP _917225 |
|
| 650 | 7 |
_aCONSUMO _2SP _916765 |
|
| 650 | 7 |
_aINVESTIGACION DE MERCADOS _2SP _919242 |
|
| 650 | 7 |
_aMARKETING _2ECO _919609 |
|
| 650 | 7 |
_aCOMERCIO _2SP _916546 |
|
| 700 | 1 | _aSalazar, José Manuel | |
| 700 | 1 |
_aHernández Garnica, Clotilde _erev. tec. _924568 _cLic. |
|
| 786 | 1 | _oAIG | |
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