The marketing process : an introduction
By: Jones, Monley Howe.
Material type: BookPublisher: New York : Harper & Row, 1965Description: xvii, 605 p. 23 cm.Subject(s): PRECIOS DE MERCADO | TOMA DE DECISION | GESTION DE MERCADOS | MARKETINGOther classification: J78Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Depósito | Biblioteca Central | Biblioteca Central | 339.1, J78 (Browse shelf) | Available | 45423 |
Indice de nombres p.595-597
Bibliografía al final de cada capítulo