Strategic market planning : problems and analytical approaches
By: Abell, Derek F.
Contributor(s): Hammond, John S.
Material type: BookPublisher: Englewood Cliffs, NJ. : Prentice-Hall, 1979Description: 527 p. 23 cm.ISBN: 013851089X.Subject(s): PLANIFICACION DEL MERCADO | MARKETING | GESTION DE MERCADOS | GESTION | ADMINISTRACION DE EMPRESASOther classification: A141Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Referencia | Biblioteca Central | Biblioteca Central | 658.5, A141 (Browse shelf) | Available | P24168_1 |