Design and marketing of new products
By: Urban, Glen L
.
Contributor(s): Hauser, John R.
Material type: 
BookSeries: The Prentice-Hall series in marketing.Publisher: Englewood Cliffs, NJ. : Prentice-Hall, c1980Description: xx, 618 p. : gráfs., tablas ; 24 cm.ISBN: 0132012693.Subject(s): DESARROLLO DE NUEVOS PRODUCTOS | NUEVOS PRODUCTOS | ESTRATEGIAS DE PRODUCTO | DEMANDA POTENCIAL | ESTUDIO DE MERCADO | MARKETING | DISEÑO DE PRODUCTOSOther classification: U722
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Libros de Estante de Entrada
|
Biblioteca Central | Biblioteca Central | 658.512.2, U722 (Browse shelf) | Available | 35304 |
Indice de autores
Bibliografía p.583-608
