http://catalogo.fi.uba.ar/cgi-bin/koha/opac-search.pl?q=ccl=an%3A19242%20and%20au%3AMcCarthy%2C%20E.%20Jerome&format=rss2 2 0 50 ISBN http://catalogo.fi.uba.ar/cgi-bin/koha/opac-detail.pl?biblionumber=2294 By McCarthy, E. Jerome. Buenos Aires : Ateneo, 1972 . xxii, 942 p. : , La presente es la traducción castellana de "Basic Marketing: a Managerial Approach". 23 cm.

]]> http://catalogo.fi.uba.ar/cgi-bin/koha/opac-detail.pl?biblionumber=2294 ISBN http://catalogo.fi.uba.ar/cgi-bin/koha/opac-detail.pl?biblionumber=11708 By McCarthy, E. Jerome. Buenos Aires : Ateneo, 1974 . xii, 704 p. : , Título original: "Basic Marketing, a Managerial Approach" 23 cm..

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