Marketing management and strategy :   a reader /  
edited by Philip Kotler, Keith Cox 
 -  revised edition 
 - Englewood Cliffs :   Prentice-Hall,   1980 
 - xiv, 432 p. :   gráfs. ;   23 cm.  
<br/><br/> Contiene indice de casos  
<br/><br/><label>ISBN: </label>0135581222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GESTION<br/>MARKETING<br/>PLANIFICACION ESTRATEGICA<br/>ESTUDIOS DE CASOS
<br/><br/><label>Universal Decimal Class. No.: </label>005:658.8