Treacy, Michael <br/><br/>
The discipline of market leaders :   choose your customers, narrow your focus, dominate your market /  
Michael Treacy, Fred Wiersema 
 -  [ampl.] 
 - Reading, MA :   Addison-Wesley,   c1997 
 - xiv, 210 p. :   gráfs., tablas ;   21 cm. 
<br/><br/> Indice alfabético 
<br/><br/><label>ISBN: </label>0201407191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SEGMENTACION DEL MERCADO
<br/><br/><label>Subjects--Index Terms: </label>COMPETICION CALIDAD DE LOS PRODUCTOS SERVICIO AL CLIENTE 
<br/><br/><label>Universal Decimal Class. No.: </label>005.32