Abell, Derek F. Strategic market planning : problems and analytical approaches - Englewood Cliffs, NJ. : Prentice-Hall, 1979 - 527 p. 23 cm. ISBN: 013851089X Subjects--Topical Terms: PLANIFICACION DEL MERCADOMARKETINGGESTION DE MERCADOSGESTIONADMINISTRACION DE EMPRESAS Universal Decimal Class. No.: 658.5