Marketing management : analysis, planning, implementation, and control / Philip Kotler
By: Kotler, Philip Dr
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Material type: 
BookPublisher: Upper Saddle : Prentice Hall, 1997Edition: 9a ed.Description: xvii, 508 p. ; 28 cm.ISBN: 0132435284.Subject(s): GESTION | MARKETING | ESTUDIO DE MERCADO | ECONOMIA EMPRESARIAL | EVALUACION DEL MERCADOOther classification: K8487
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Libros de Sala
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Biblioteca Central | Biblioteca Central | Colección Gestión y Negocios | 005:658.5, K8487 (Browse shelf) | Available | 47919 |
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