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International marketing strategy / edited by Hans Thorell, Helmut Becker

Contributor(s): Thorelli, Hans [ed.] | Becker, Helmut [ed.].
Material type: materialTypeLabelBookSeries: Pergamon policy studies : on business.Publisher: New York : Pergamon press, 1980Edition: revised edition.Description: xxi, 423 p. : il., gráfs. ; 23 cm.ISBN: 0080255434.Subject(s): GESTION | MARKETING INTERNACIONAL | PLANIFICACION ESTRATEGICAOther classification: I61217
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Colección Gestión y Negocios 005:658.5, I61217 (Browse shelf) Available 47829

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