Industrial marketing strategy / Frederick E. Webster
By: Webster, Frederick E
.
Material type: 
BookSeries: Ronald series on Marketing Management.Publisher: New York : John Wiley, c1979Description: xvi, 279 p. : fotos, gráfs. ; 23 cm.ISBN: 0471048798.Subject(s): GESTION | MARKETING | PLANIFICACION ESTRATEGICA | GESTION INDUSTRIAL | DESARROLLO DE NUEVOS PRODUCTOSOther classification: W377
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Libros de Sala
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Biblioteca Central | Biblioteca Central | Colección Gestión y Negocios | 005:658.8, W377 (Browse shelf) | Available | 47828 |
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| 005:658.8, N6324 Marketing principles / | 005:658.8, N712 Value-added marketing : | 005:658.8, T918 Marketing research : | 005:658.8, W377 Industrial marketing strategy / | 005:659.1-051, P1534 Comercialización para publicitarios / | 005.66, L4181 Cómo recompensar la excelencia : | 005.7, O687 Organizational reality : |
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