Sistema de Bibliotecas de la Facultad de Ingeniería. UBA catalog

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Marketing management and strategy : a reader / edited by Philip Kotler, Keith Cox - revised edition - Englewood Cliffs : Prentice-Hall, 1980 - xiv, 432 p. : gráfs. ; 23 cm.

Contiene indice de casos

ISBN: 0135581222

Subjects--Topical Terms:
GESTION
MARKETING
PLANIFICACION ESTRATEGICA
ESTUDIOS DE CASOS

Universal Decimal Class. No.: 005:658.8

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