Treacy, Michael
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy, Fred Wiersema - [ampl.] - Reading, MA : Addison-Wesley, c1997 - xiv, 210 p. : gráfs., tablas ; 21 cm.
Indice alfabético
0201407191
SEGMENTACION DEL MERCADO
COMPETICION CALIDAD DE LOS PRODUCTOS SERVICIO AL CLIENTE
005.32
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy, Fred Wiersema - [ampl.] - Reading, MA : Addison-Wesley, c1997 - xiv, 210 p. : gráfs., tablas ; 21 cm.
Indice alfabético
0201407191
SEGMENTACION DEL MERCADO
COMPETICION CALIDAD DE LOS PRODUCTOS SERVICIO AL CLIENTE
005.32